Digital marketing is constantly evolving, thanks to influences in technological developments and changes in consumer behaviour. 2023 looks set to be no exception and we will see trends come and go as the industry evolves.
This article takes a brief look at some of the digital marketing trends we’re likely to see in 2023.
Tapping into The Metaverse
Marc Zuckerberg’s company Meta (formerly known as Facebook) has been investing considerable resources into their new venture – the metaverse. And while the metaverse might sound like something futuristic, it’s already here with us and anybody with the right equipment can access it.
Although the metaverse is still in its infancy, marketers are beginning to take note of the opportunities the technology presents. As such, we can expect to see more of a focus on the metaverse in 2023 and beyond. We can also expect to see more focus on related technologies such as virtual reality and augmented reality.
Gathering More Data from Messaging Platforms
Messaging platforms like Facebook and Twitter are excellent tools for customer service departments as they help create easy-to-use and affordable lines of communication. But in 2023, we can expect to see such channels becoming increasingly important for marketing departments as well.
Customer service discussions and similar are full of useful information that digital marketers can use to help fine-tune their campaigns. And as the technology develops, it is becoming easier for marketers to extract and use the information contained within discussions. As such, many marketers will be giving more attention to messaging platforms in 2023 and for the foreseeable future.
Chatbots Will Become More Common
Chatbots have evolved to the point where it is all but impossible to tell them apart from human operators. Using chatbots offers so many benefits, such as being able to ensure good response times and being available 24/7. And as the algorithms continue to evolve, so chatbots are becoming increasingly effective at helping people with queries and other issues.
And in 2023, we can expect to see more digital marketers tapping into the potential that chatbots offer. For example, not only do they help provide an excellent customer experience, but chatbots can even be used to help sell and upsell products. And where there’s selling to be done, you can be sure digital marketers will be involved.
More Advanced AI
Artificial intelligence (AI) has been quietly revolutionising AI for several years now, and the revolution looks set to continue in 2023. And as the technology behind AI continues to evolve and improve, we can expect it to become an increasingly effective and practical tool.
AI has already become a major tool for digital marketers in recent years, with some features considered a must-have in modern digital marketing. For example, AI helps to power automated bidding and similar tools that can help give a considerable return on ad spend (ROAS). In 2023 and beyond, we can expect to see AI becoming even more entwined in digital marketing, with potential new tools and platforms that will help improve results even further.
Above are just a few of the digital marketing trends we can expect to see in 2023. Digital marketing is a dynamic industry that’s constantly evolving, and it’s essential to keep up with developments in order to remain competitive. Marketers also need to be able to adjust quickly and adapt to changes as and when they arrive.If you would like to know more about digital marketing trends or any other marketing related issue then the team at AP Digital will be delighted to help. Get in touch and we will be more than happy to hear from you.